that keeps your attention when looking at it. First, it’s all about content, an emotion or a story told with in. Color images can trick your brain in to liking what ever the content is. Color is a pretty persuasive in giving a looker an opinion of what they are looking at. But B&W is all about content. There are 3 important factors I consider in all my B&W images. Fist and foremost. Expression, it’s all about expression. People relating to other people. Since I am a romantic photographer, much of the expression I like to represent in my images is all about love. Humor would be my 2nd choice of expression. Second, is simplicity. No busy back grounds, no loud prints, and most of all no bare skin other than the face. I don’t like bare arms to compete for the space of the face.Thirdly, great lighting. I even go for the dramatic style of lighting. Lastly, good printing. I like my whites crisp and the blacks truly black. You can’t get good quality B&W printing from the drugstore. In most cases you get muddy looking B&W’s I really like Black and White images printed on metallic paper. WOW what a presentation that is. What most consumers do not know is there is a paper the Professional Labs offer specifically made for Black & White printing. It cost a little more but the results are distinctly better. So if you have ever wondered why certain good photographers charge more for their Black & WHite images, it is a good possibility that they are A connoisseur and take great pride in the product they produce. Black & White images will always stand the test of time.
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